Converter Series 16oz Cans

The Converter series by Tin Man Brewing Company is their first offering on the world of craft beer. These 16oz aluminum cans were inspired by vintage oil cans, but designed to be thoroughtly modern and original in their own right. Each can has it's own icon, illustrating it's name, subtly displayed as a backdrop to the logo. These designs won Gold at the 2013 American Advertising Federation's "Admerica" competition in Phoenix, Arizona. This design wouldn't have been possible without my longtime friend and colaborrator Aaron Tanner at Melodic Virtue.

Credit: Aaron Tanner Co-Design
Photography by Michael Wheatley